Details

Fashion Digital LA is a premier event targeted to ecommerce and digital marketing professional in the fashion, beauty, and lifestyle apparel industries. In addition to thought-leadership content we’re also hosting the Best of LA during Fashion Digital which will highlight the best brands online coming out of the LA area.

Speakers, attendees, and celebrated brands include Nasty Gal, Revolve Clothing, Halston, BCBG, Charming Charlie, Pac Sun, Velvet by Graham & Spencer, Linea Pelle, O’neill, Skull Candy, Kelly Wearstler, American Apparel, JustFab and more.

Please cast your Best of LA votes here. 

Agenda

Overview

Broad Topics Include:

 

Fashion Digital Best of LA

 

 

Don’t forget to vote here for the BEST OF LA brands and retailers!

Day 1 | May 19, 2015

Breakfast with AgilOne and Friends: The Vendor Shakedown

08:25 - 09:05: A

In our research we found that most retailers suffer from vendor overload. This workshop is an honest discussion of the challenges many retailers face when selecting vendors and how best to circumvent the missteps that happen when making key technology decisions.

Justin Marinovich

Enterprise Account Executive, AgilOne

John Caldwell

Principal, Red Pill Email

Breakfast with GRIN and Friends: The Chinese Consumer Mosaic

08:25 - 09:05: B

McKinsey projects that China will become the world’s largest online retail market by 2020 with online sales forecasted to exceed $420 billion annually, driven by the world’s largest population of Internet users. This discussion will examine how the differences in social content, tone, and cadence potentially affect our approach to the market.

Manna Kadar

Founder, Manna Kadar Cosmetics

Fiona Zhang

Co-Founder/ COO, NAVAdeal

Nicole Bella

Founder, NAVAdeal

Kelly Stickel

Founder & President, Remodista

Welcome Remarks

9:05- 9:10: A

Sandy Hussain

CEO, Fashion Digital, Fashion Digital

Activating MyIntent

9:10 - 9:25: A

Chris Pan

Founder , MyIntent

Champions of Customer Experience Reveal Brand Equity Strategies

9:25- 10:05: A

Is customer retention the new acquisition? Is it really possible to have life-long customers? From customer product fit, transparent pricing, fast shipping, all the way through customer service superior customer experience can separate the most memorable, most loved brands from those we don’t think twice about. This panel will explore how the customer experience lifecycle is crucial to building the value of a brand over time.

Janet Song

SVP of Member Services, Dollar Shave Club

Dilawar Syed

President , Freshdesk, Inc.

Charlie Cole

CEO, The Line

What switching your email platform WON’T fix…

A: 10:05 - 10:25

Michael Kelly

Co-founder, Business Development, Clickmail

Best of LA: Building Fashion and Beauty Brands in LA

10:25 - 11:05: A

Jason Griffin Reidel

CEO, gorjana

Gorjana Reidel

Co-Founder/ Creative Director, gorjana

Yo Santosa

Co-Founder/ Creative Director, Commodity Goods

Christina Okubo

VP of Marketing, Hourglass Cosmetics

Gerard Boucher

Founder, Boucher + Co.

Networking Break

11:05 - 11:35:

Ready, Set, Acquire! Taking the Guesswork Out of Customer Acquisition

11:35 - 12:15: A

This panel will explore different ways to acquire customers for ecommerce. We’ll look at Google product listing ads, retargeting, television ads, affiliate and display advertising and help you understand the benefits of each approach. More info here. 

Jordan Manavian

Co-Founder and President , We Design LA

John Rospenda

VP of Marketing, JustFab

Justin Rawlin

Director of Digital Strategy, Gorjana & Griffin

Suzanne Hader

CMO, Halston

Veronika Sonsev

CEO, Insparq

Grin Global Track: Essentials of Going Global for Large Retailers

11:35 - 12:15: B

A panel made up of retailers, researchers and vendors will examine the necessary elements in approaching global markets. Led by Carl Miller, the Managing Director of the Global Retail Insights Network (GRIN). The discussion will cover common mistakes retailers make and the special ingredients it takes to be a leading retailer in global markets.

Laura Cochran

Global Director of Retail Solutions, TransPerfect

Alex Golshan

VP, Omni-Channel, American Apparel

Carl Miller

Founder & Managing Director , Global Retail Insights Network (GRIN)

Optimizing Your #1 Sale Channel, email marketing, in 3 Steps or less.

12:15 - 12:55: A

Ryan Hofmann

Chief Brand Strategist, Listrak

John Caldwell

Principal, Red Pill Email

Len Shneyder

Director of Industry Relations, Message Systems

Alessandra Souers

Senior Brand Manager, JibJab Media

Content Opportunities for Instagram and Pinterest

12:15 - 12:55: B

Sharad Verma

CEO, Piqora

Networking Lunch

12:55 - 1:55:

MAXIMIZING YOUR COMMERCE TECHNOLOGY INVESTMENTS

1:55 - 2:35: A

Fashion may be driven by seasonal trends, your commerce technology strategy should not be. Hear from leading fashion brands how they are approaching their commerce technology investments and how they are refining their digital strategies to capitalize on trends without losing sight of their core brand values and the exceptional brand experiences shoppers have come to expect.

Read more here. 

Andy Solomon

CEO, Sole Society

Emily Friedberg

VP, Corporate Development, Lagrange Systems

Udi Shamay

Director of Advanced Technologies, eBay Enterprise

Brian Beck

SVP of Ecommerce and Omni-Channel Strategy, Guidance Solutions

How Wearable Technology Will Change Consumer Behavior

1:55 - 2:35: B

Chris Pan

Founder , MyIntent

Ben Isaacson

Founder & CEO, Viawear

Urska Srsen

Co-Founder and Head of Product, Bellabeat

Empowering Fashion Retailers with Data

2:35 - 3:15: A

Brian Schulman

Head of Enterprise Sales & Strategy, Wiser

Lindsay Freeman

Director of Operations, ONE ROCKWELL

Jonny Dixon

eCommerce Channel Manager, dotmailer

Dominique Levin

Chief Marketing Officer, AgilOne

Rishi Shah

Product Manager, Umbel

The Disrupters: A Key Look at Industry Trends in Retail Technology and Digital Marketing

2:35 - 3:15: B

Sandy Hussain

CEO, Fashion Digital, Fashion Digital

Roy Erez

CEO, Loop Commerce

Jeremy Swift

Founder & CEO, Cordial

Networking Break

3:15 - 3:35:

Secrets Untold Behind Influencer Marketing

3:35 - 4:25: A

Shauna Keller

Digital Brand Manager , Skullcandy

Rob Heppler

CMO, Buscemi

Daneil Neukkomm

CEO, O'Neill

Dennis O’Malley

CEO, Ready Pulse

Keynote - The Ecommerce Revolution: Restoring Hope after Flash-Sale Let Down

4:25 - 4:55: A

Retail industry veteran Mark Walker spent years leading menswear departments at mega retail brands like Gap and Levi’s. Now he’s starting a new chapter – leading Jack Threads into a new era of online private label fashion. Flash sales once the darling of the industry led to large valuations, significant rounds of investment and promises of retail unicorns, but instead many of these businesses have left us wanting more with broken promises.
Mark will discuss how he plans to grow the Jack Threads annual revenue from $70m to new heights by tapping into retail strategies and business models that have survived the test of time.

Kendra Bracken-Ferguson

Co-Founder and Chief Operating Officer, DBA

Mark Walker

President of Commerce, Thrillest Media Group & Jack Threads

 

Day 2 |

 

Day 3 |

 

Select Previous Speakers

Alex Golshan

VP, Omni-Channel, American Apparel

Rob Heppler

CMO, Buscemi

Sandy Hussain

CEO, Fashion Digital, Fashion Digital

Manna Kadar

Founder, Manna Kadar Cosmetics

Kendra Bracken-Ferguson

Co-Founder and Chief Operating Officer, DBA

Sharad Verma

CEO, Piqora

Chris Pan

Founder , MyIntent

Michael Kelly

Co-founder, Business Development, Clickmail

Brian Schulman

Head of Enterprise Sales & Strategy, Wiser

Andy Solomon

CEO, Sole Society

Janet Song

SVP of Member Services, Dollar Shave Club

Fiona Zhang

Co-Founder/ COO, NAVAdeal

Jason Griffin Reidel

CEO, gorjana

Gorjana Reidel

Co-Founder/ Creative Director, gorjana

Yo Santosa

Co-Founder/ Creative Director, Commodity Goods

Ben Isaacson

Founder & CEO, Viawear

Mark Walker

President of Commerce, Thrillest Media Group & Jack Threads

Lindsay Freeman

Director of Operations, ONE ROCKWELL

Christina Okubo

VP of Marketing, Hourglass Cosmetics

Jordan Manavian

Co-Founder and President , We Design LA

Urska Srsen

Co-Founder and Head of Product, Bellabeat

Nicole Bella

Founder, NAVAdeal

Gerard Boucher

Founder, Boucher + Co.

Dilawar Syed

President , Freshdesk, Inc.

Emily Friedberg

VP, Corporate Development, Lagrange Systems

Shauna Keller

Digital Brand Manager , Skullcandy

Charlie Cole

CEO, The Line

Jonny Dixon

eCommerce Channel Manager, dotmailer

John Rospenda

VP of Marketing, JustFab

Corey Epstein

CEO, DSTLD

Dominique Levin

Chief Marketing Officer, AgilOne

Udi Shamay

Director of Advanced Technologies, eBay Enterprise

Justin Marinovich

Enterprise Account Executive, AgilOne

Laura Cochran

Global Director of Retail Solutions, TransPerfect

Roy Erez

CEO, Loop Commerce

Kelly Stickel

Founder & President, Remodista

Karen Moon

CEO, Trendalytics

Dennis O’Malley

CEO, Ready Pulse

Brian Beck

SVP of Ecommerce and Omni-Channel Strategy, Guidance Solutions

Carl Miller

Founder & Managing Director , Global Retail Insights Network (GRIN)

Ryan Hofmann

Chief Brand Strategist, Listrak

Justin Rawlin

Director of Digital Strategy, Gorjana & Griffin

Suzanne Hader

CMO, Halston

John Caldwell

Principal, Red Pill Email

Len Shneyder

Director of Industry Relations, Message Systems

Alessandra Souers

Senior Brand Manager, JibJab Media

Rishi Shah

Product Manager, Umbel

Jeremy Swift

Founder & CEO, Cordial

Veronika Sonsev

CEO, Insparq

Daneil Neukkomm

CEO, O'Neill

Sponsors

Attendees