– Official #FDNY17 Schedule:
Ahh, 2017. For pop culture, a dumpster fire year of reckoning; politically, the chaotic equivalent of when a bird gets into the house.
For e-commerce. 2017 has given us what is expected to be nearly $2.290 trillion in sales worldwide. 2017 has also seen the emergence of smart stores as a way to drive consumers to brick and mortar locations amid a wave of mass closures. This has also meant that personalization and custom experience is no longer an online-only conversion tool, but is at the forefront of the off-line experience. Mobile has also remained king, expected to make up around 50% of us digital e-commerce revenue. Finally, as we move from 2017 into 2018, China continues to loom as online sales are expected to increase by 1 trillion dollars in just 3 years.
This session will give us a 2017 progress report and a look forward at what’s to come.
Consumers are now spending more time in messaging apps than they are on traditional social channels—so it’s no surprise that innovators across the fashion and beauty industries have added chatbots to their digital repertoire. Given that chatbots enable brands and retailers to carry out personalized, one-on-one conversations with millions of consumers at once, the opportunity they pose is massive. But how are today’s best examples stacking up against expectations? What are messaging, bots and AI really doing for brands, and how should those considering exploring conversational marketing approach their strategy for 2018?
For this session, we’ve gathered the experts behind some of the industry’s most prominent chatbots to talk about what’s been learned since Facebook opened its Messenger platform in 2016. Along with some case studies and best practices, we’ll discuss the business goals bots are currently driving and the most unique user experiences they are facilitating—plus our predictions for what’s next in the space.
Ok…perhaps ‘shared delusion’ is a bit hyperbolic. ‘Shared confusion’ is likely more accurate, though doesn’t have quite the same ring to it in French. We’re talking about those questions you’re desperate to have answered but are too embarrassed to ask – especially in a public setting. You think you should know something supposedly “obvious”. What you may not realize is that you’re not alone. The truth is we all – even the supposed “experts” – have questions about that which is supposed to be common knowledge. Yet when we have the opportunity to have them answered, we sit on our hands and bite our tongues, afraid of being the only one who doesn’t know.
In this session, Taylor, a DMA awards judge and chair of its email category, as well as founder and president of dotmailer, the UK’s largest email marketing automation provider and listed on the London Stock Exchange since 2009, will share his insights and expertise from, in part, thousands of miles spent traveling the world speaking to top retailers.
We’ll answer those questions you’re too afraid to ask. From segmentation to automation, we’ll go back to basics, forward to artificial intelligence and everywhere in between. And if there’s something you want to know, it’s really ok to ask. Trust us. You’ll be surprised who else shares your confusion (or delusion – no judgment).
Since the very first time someone clicked “complete order”, headlines have been proclaiming brick and mortar to be dead. With the wave of retail outlets that have closed in recent years, it seems that proclamation is true – but is offline retail really dead, or is just traditional retail?
From Warby Parker to Bonobos to Boll & Branch, top direct-to-consumer outlets are opening – not only pop-up shops or mini-outlets within existing retailers – but signing actual leases on physical storefronts. And they’re killing it. Simply put, from digital to analogue, they’re providing consumers with an immersive brand experience they can’t get anywhere else.
In this session, we’ll explore how the kings of ecommerce – long thought to be the cause of death for brick and mortar – are now ruling their own offline haunts. We’ll discuss the new and unique in-person experience they’re providing to consumers, the tools they use to effectively merge customer experience in-store and throughout all digital channels, and how they consider the right customer feelings and emotional connections that need to be curated across these integrated channels.
Any business, fashion or otherwise, wants to understand how to optimize growth. To do so requires understanding of your customer, your brand, and the experience delivered based on that understanding. This panel will dig into the tactics, technologies, and data required to deliver the right ecommerce experience for your brand.
Topics will include why choice diminishes conversion, learnings from recent A/B test results, using machine learning to scale and automate optimization, the role of the fold, custom vs. theme design, and how to balance brand and commerce.
An aspirational Instagram post. An inspired, ready-to-purchase customer. This is what marketers strive for, but what happens when the enthusiastic customer visits the website to find their desired item—that they just saw posted a second ago—is sold out?
While it’s a marketer’s job to get people excited about their brand, they’re not helping anyone if customers are getting excited about the right item at the wrong time. It’s critical that marketing and operations align early and often in order to create the best possible customer experience.
In this session you will learn:
Market Trends and Merchant Perspectives on creating opportunity with the (new) highest volume apparel retailer in the US
Nearing ‘center-of-the-world’ status, Amazon is becoming the one-stop e-commerce shop for just about everything available for sale in the known world. With Amazon expected to be responsible for well over 40% of holiday Ecommerce sales this year, and now becoming the largest apparel retailer in the US, the marketplace giant cannot be ignored. While the bulk of Amazon’s sales are still from ‘utilities’ (e.g. socks, undergarments, etc.), the company’s investments in AmazonFashion and their own private labels have fashion brands and retailers wondering how and whether to work with the Ecommerce giant.
How should merchants be thinking about Amazon? What are the pros and cons of selling on the marketplace? If a brand sells on Amazon, what tactics can be used to optimize for success?
These questions and more will be addressed by our seasoned panel of experts and merchants, some of which are selling on Amazon and others that have opted not to participate in the marketplace. For those that decide to dive in, the panel will cover how to launch on AmazonFashion; from deciding which selling option is best for your brand, to how to do it without hiring a dedicated team, and marketing strategies and best practices for Amazon success. In other words, the who, what, where, and how of breaking into the center of the Ecommerce world.
After being nice all day, risk the naughty list at our exclusive VIP holiday after party. We got a little swept up the in holiday spirit this year, and we’re bringing that warm feeling of the most wonderful time of the year to Fashion Digital. Enjoy drinks, light bites, executive networking, and an all around hall-decking good time.
The festivities begin at 5pm at The Delancey (168 Delancey St.).
BY INVITE ONLY – Get on the list