Details

There are hundreds to thousands of e-commerce conventions and conferences globally every year, but very few can attract the best – and most fashionable – internet marketers and tech gurus on the planet like Fashion Digital. This year we are proud to hold our first three-day conference event at the SVA Theatre, which has previously served as the launching pad for many influential professionals, located right in heart of New York’s fashionable Chelsea neighborhood, steps away from Google’s NYC office and other retail and technology head quarters.

Session formats include:

  • Thought-leadership panels & strategic workshops
  • Technology, brand, and e-commerce keynotes
  • Executive management – staff + technology tracks
  • Invite-only retail panel sessions on technology platform selection
  • Private consultations and meetings for executive strategy for hiring, recruitment, and technology making decisions

Clustered sessions dedicated to topics such as:

  • Conversion optimization
  • Global strategy
  • Email marketing and automation
  • Personalization strategies
  • Mobile and social commerce strategy

Agenda

Overview

This year Fashion Digital will be chaired by Catherine Sadler. Throughout her successful 30-year career, Catherine Sadler has embodied what it means to be a true Renaissance woman in the fashion industry. She has proven herself to be a game changing innovator and master brand builder as part of the core leadership team at heavyweight fashion and lifestyle companies Banana Republic, Coach and Ann Taylor.

You’ll also have the rare opportunity to hear top representatives from the world’s most successful brands, designers, technology and media professionals including Beats, Project (RED),  Skullcandy, Ashley Stewart, Vanity Fair, H by Halston, Nine West, Intermix, Facebook, Kenneth Cole, fashion’s legendary Fern Mallis, and many more!

 

Join us for our flagship NYC event at the SVA Theatres in Chelsea, NYC.

  • 3 day conference with invite-only evening receptions and invite-only lunch round tables
  • 5+ tracks with global, mobile, conversion optimization, email, advertising, and executive management expert panels
  • Over 80 speakers and 500 attendees
  • Day 3 global series curated by Grin Labs
  • Select executive management & innovation content curated by Fit For Commerce
  • Book signing by Fern Mallis
  • Gift bags and secret launch by Deborah Lippmann and team!

MEET OUR EXECUTIVE PRODUCER & FASHION CHAIR, CATHERINE SADLER

MEET OUR FD AMBASSADORS

See Select Attendees Here

Day 1 | October 20, 2015

Registration + Breakfast Tortilla Bar Networking!

8:00-8:45 am: Exhibit Area

Courtesy of our friends at Dotmailer and Avalara, our Fashion Digital bar will be decked out with everything you need to create your own breakfast tacos including eggs, potatoes, shredded lettuce, jack cheese, jalapeños, soft tortillas, salsas and guacamole…plus a little networking on the side!

WELCOME MESSAGE

8:45-9:00 am:

CEO of SADLER + BRAND, Catherine Sadler, will officially kick off Fashion Digital NY by offering a motivating and informative welcoming message. Credited as the influential brander behind renowned fashion and lifestyle giants Banana Republic and Coach, among others, she will be greeted by upwards of 500 high-profile attendees, followed by a procession of more than 80 of the fashion and retail industry’s biggest names.

No doubt Catherine will be discussing her broad and comprehensive experience conjuring up the breakthrough integrated marketing campaigns that kept these brands iconic, while also raising her own status to retail marketing legend.

 

 

Catherine Sadler

CEO / Former Global CMO, SADLER + BRAND / Banana Republic

Rules to Live Buy: The 3 R’s for Online Advertising Dominance in the Fashion Industry

9:00-9:20 am:

According to Darwin’s Origin of Species, it is not the strongest that survive, nor the most intelligent, but the ones most responsive to change. In a world of end-user engagements in the content creation process and new communication channels, the playing field of online advertising has changed almost completely. You either need to develop a fresh and highly adaptive online strategy to capitalize on these new trends, or risk extinction.

The popular fashion brand Silver Jeans has not only survived, but thrived in this new environment. By partnering with the e-commerce agency ROI Revolution, the Silver Jeans’ website was rebuilt to attract qualified traffic through paid search and integrated their aggressive sales schedule with their online advertising.

In this session, key participants of the website’s overhaul reveal the mechanics of their hard-won success through “the 3 R’s”: must-have rules to guide every fashion retailer when developing and investing in a robust online strategy for their own brands.

 

 

Denis Coombes

Director, ROI Revolution

Mike Girardin

Director of Ecommerce, Silver Jeans Co.

Walk in Our Shoes: Essentials for Surviving Re-Platforming Madness

9:20-10:00 am:

Do you ever wish that you could know the outcome of decisions before you make them? As a marketing professional, the answer is undoubtedly ‘yes’, because any major business decision can end up costing you severely in revenue and additional costs. Choosing the right e-commerce platform is certainly a top priority, and that is why we have put together an expert panel to explore the selection process.      

With their 20/20 hindsight, experts from various fields will explore important issues like platform selection, as well as give you invaluable tips.  Session open to retailers only.

Topics will include:

  • How to go about choosing a new e-commerce platform by examining costs and the right native features, thereby guaranteeing replatforming success.
  • Examining the pros and cons of soft launches and other rational replatforming program and operational plans to avoid common replatforming problems.
  • The importance of testing and retesting, and how to continuously make changes post-launch.
  • Learn how to help old customers by addressing their concerns of adapting to the switch.
  • Learn the effective way to compare the metrics of your old site vs. your new site, and how you may actually be getting people into the sales funnel more efficiently than you thought.
  • Creating a strong cross-functional team as opposed to going rogue.

 

 

Andrew Youderian

Founder, eCommerceFuel

Jared Blank

Chief Marketing Officer, Dealnews

Josh Krepon

VP, Global Digital Commerce, Cole Haan

Kimberely Thomas

Managing Director, interactiv4

Wonny Lee

Head of Digital , GREATS

Ecommerce Best Practices: When to Follow Them, and When to Break Them

9:20-10:00 am:

Uttering the forbidding phrase “But we’ve always done it this way” should rouse more than a few disapproving glares from fellow marketers—rather, a conspiracy to run you out of the building waving torches and pitchforks. Needless to say, this should not be your Plan A. Whether your business is franchise or employee-based, it is absolutely essential that a living, breathing company respond appropriately to consumers and a changing world. With an ever changing digital frontier, however, how are retailers to make sense of the latest trends and know the “rules” for a successful e-commerce strategy?

Get the diverse, yet invaluable, insight and information you need through the perspective of our expert panel: two very different retailers, a game-changing digital agency, and an experienced fashion veteran. They will guide you through what “best practices” really means in today’s market.

Topics will include:

  • Who e-commerce is good for, and why brands should take a step back and assess the value of these applications to their values and objectives.
  • How to attack every aspect of your business in the midst of flat lining sales and fierce competition.
  • Balancing e-commerce “best practices” with ground-breaking creativity and sophisticated technology, while still having the ability to reassess your digital tools.

 

 

Gemma Sole

Co-founder and COO, Nineteenth Amendment

Ryan Slyper

Vice President of Ecommerce, Kenneth Cole Productions

Simon Collins

Creative Advisor, Simon Collins

Tony King

CEO/Founder, King & Partners/Sellect

THE NEW FASHION ICON: HOW EMERGING BRANDS AND FASHION CELEBRITIES ARE BREAKING THE MOLD AND RESHAPING THE FASHION INDUSTRY

10:00-10:40 am:

From personal designer/client relationships to the more broad-based global relationships of universal access, events, and awareness, the democratization of fashion via the internet has displaced the established notion of the ‘fashion icon.’ Credited by many as being the creator of Fashion Week in New York City, Fern Mallis, along with other notable experts in the fashion industry, discuss how today’s fashion brands and influential persons are forging an ‘iconic’ presence in the new digital world and changing the way consumers make purchasing decisions.

And don’t forget to stick around after the panel to personally meet the award-winning curator of New York Fashion week, Fern Mallis, as she signs her influential book Fashion Lives: Fashion Icons with Fern Mallis. Considered by many to be “at the very least mandatory reading” for anyone in the fashion business, as quoted by the New York Journal, Fern’s book lifts the veil of the fashion world’s most influential figures—leaving no stone unturned.

Cameron Silver

Fashion Director/Founder, H by Halston/ Decades

Cristy Turner

Founder, Scout Digital

Fern Mallis

President, Fern Mallis LLC

Tarik Malak

Founder, SWELL/ SWELL Labs/ Tn'T

Teddy Tinson

Creative Content Editor, Img models

Fashion Live: Fashion Icons with Fern Mallis book signing and Networking Break

10:40-11:00 am:

How People, Process, and Technology Write an Effective Digital Success Story

11:00 - 11:40 am:

The experts on this panel have a proven track-record of delivering revenue growth and bottom line results in the fields of campaign design, digital marketing and merchandising, and business development. Their goal is to define the key elements of the three pillars (3Ps) of success—people, process, and technology—and demonstrate how they’re intrinsically interconnected, while identifying how to make these elements work together to simplify your digital transformation.

This informative seminar will also address their experiences as retailers, or working with strong brands, that are single-minded in making a strong technology push, but have not adequately addressed how people and process play into their transformations, as well. In reality, you can build a successful business off of any one of these aspects—but a finely tuned collaboration of all three will make your company unstoppable.

 

 

Deborah Weinswig

Executive Director-Head Global Retail & Technology, Fung Business Intelligence Centre

Larry Promisel

Principal, LBP Digital Consulting

Liz Greenberg

VP of Ecommerce, The Moret Group

Matthew McCarthy

Senior Brand Building Director for Deodorant North America, Unilever

Victoria Markley

Strategy and Operations Director, Gorilla Group

SEEING YOURSELF EVERYWHERE: HOW PERSONALIZING THE CUSTOMER JOURNEY IS NO LONGER AN OPTION

11:00 -11:40 am:

In an effort to reverse a decade-long decline in U.S. Coke consumption, Coca-Cola packed retail stores with bottles branded with over 250 names, like Dan, Jenn, and Laura. Here we see the latest successful personalization strategy to attempt to cross channels and devices. In a fully immersive omni-channel world, the personalization of every product bought, advertisement displayed, email sent, and store and website visited, is no longer a luxury, but is expected.

In this seminar, you will learn the value of personalization to your company, just as every customer knows that personalization delivers value to them. The end result is straight out of Marketing 101: higher personalization equals a higher conversion rate—but on a grander scale, personalization also carries the greater ability to preemptively determine what a consumer wants before they even do. What may seem like an idealistic and unreachable dream of what customer service could and should be is now a reality.

Topics will include:

  • Knowing what you need to have in place before you even attempt personalization: a solid customer profile, accurate data, and confirmed knowledge of your customer’s needs to know if you are personalizing to the right person.
  • Learn to use the proper techniques and technology to hone in on customer preferences to predict future buying decisions.
  • How to avoid brand messages that are “intrusive” and “spammy,” and completely lacking relevance to your customer’s interests and needs.
  • Keeping personalized messaging consistent across all channels to create and maintain a cohesive experience
  • Understanding the pitfalls of personalization and what you as a retailer need to be aware of, from shallow notions of personalization purely as an “immediate” conversion rate optimization tool, to just plain lack of commitment.

 

 

Alison Sebens

Executive Vice President, Yumi Kim

Jan Soerensen

Head of Customer Success, Nosto

Karen Moon

CEO, Trendalytics

Meaghan Rose

CEO, Rocksbox

Ruth Hartman

Chief Merchandising Officer , LE TOTE

The Dawning of Generation Z: What Every Retailer Needs to Know Before They Hit

11:40-12:10 pm:

While many consider it sporting to mock marketers in their efforts to shoehorn a generation into archetypes, it is clear that being 15 years old in 2015 bears its distinctions; for example, they have never known a time that the US hasn’t been at war somewhere in the world, and an African American president has served as President for most of their recent memory. For us marketers, however, it is especially important to note that they do not remember a time before the internet, social media or e-commerce—making them first true digital natives.

Meet Generation Z (or if you prefer the iGeneration) in this candid discussion with the post millennial entrepreneurs themselves. Whatever you call them, this generation will have buying power on an unprecedented scale, and their impact on retail will be greater than any generation before them. By 2020 they will account for 40% of all consumers. They will be much larger than Gen X, and may ultimately number 80 million, dwarfing the already massive scale of the Millennials. No wonder there is a race to define, and market to, this juggernaut of a demographic.

Topic will include:

  • How brands will reach Generation Z today and far into the future.
  • Decision making for Generation Z, purchasing power, and the bare digital necessities every retailer should consider.
  • Which brands Generation Z will identify with, and the likelihood of wanting their own brands.
  • How Generation Z is approaching product discovery.
  • Reconciling inherent conflicts associated with brand authenticity, selfie photoshopping, and a culture constantly online and on camera.

 

 

Ken Seiff

Managing Partner, Beanstalk Ventures

Ocean Pleasant

Founding Editor & CEO, REAL Magazine

Reade Seiff

Founder & CEO, Workpile

Stacey Ferreira

Co-Founder & CEO, Forrge

Mission Acquisition: Taking Your Acquisition Strategy to the Next Level

11:40-12:10 pm:

Are you doing everything you can to acquire new subscribers and customers? With list churn averaging 30% and customers shopping in multiple channels, you could be missing out on opportunities to engage and interact with your shoppers. In this session, we’ll walk you through the five levels of acquisition strategies, showing you what you can easily put in place so you become an acquisition master just in time for the holidays.

Ross Kramer

Co-Founder & CEO, Listrak

NETWORKING LUNCH

12:10-1:30 pm:

FD TALKS: Is a Simple “Buy” Button the Key to Mobile Dominance?

1:30-1:50:

Even though more people are shopping on their phones, the majority aren’t actually making any purchases on mobile, forcing many big name brands to ask why. In particular, the international multi-million dollar beauty brand, Deborah Lippmann, was especially concerned, concluding that the gap between mobile traffic and mobile conversions was costing their company over a million dollars per year. This led the managing partner, Mark Lippmann, on a hunt for solutions that would take the brand into the future.

In this seminar, he shares his ideas on how to reduce the gap between views and conversions, through strategies of reducing the friction of mobile conversions, including an exclusive mobile app which will enable the shift to mobile dominance—one simple “buy” button for everything. The idea: consumers will inevitably purchase more with a seamless checkout than they would if forced to endure a drawn-out, less user-friendly checkout process; true Omni-Channel commerce.

 

 

Mark Lippmann

Co-Founder & Managing Partner, Deborah Lippmann

FD TALKS: Back from the Dead: A Progressive Approach to Old-School Tactics

1:50-2:10 pm:

The e-commerce line Adore Me is now the 2nd fasting-growing company in NYC, positioning itself as the Millennials’ choice for negligee and is now poised to take down Victoria’s Secret’s dominance on the market. In this seminar, the founder and CEO of Adore Me, Morgan Herman-Waiche, recounts the history of his company’s meteoric rise to the top and the strategy that got him there—by going against every grain of its startup DNA. This means taking antique marketing strategies out for a spin once again, like experimenting with national TV campaigns on networks such as MTV, Bravo and Lifetime.

Topics will include:

  • A/B testing to drive maximum quality traffic to web and especially mobile shopping channels.
  • Insights into plus-size and Millennial demographics – what surprises and new discoveries led to unexpected increases in sales?
  • The ins and outs of national TV campaigns, and do’s and don’ts for e-commerce and m-commerce conversions.

 

 

Morgan Hermand-Waiche

Founder & CEO, Adore Me

FD TALKS: The Reinvention of Ashley Stewart – A Story of Core Principles

2:10-2:30 pm:

In less than a year, Ashley Stewart went from a twice bankrupt brick-and-mortar retailer without corporate wi-fi to one of the country’s fastest growing, most engaging multi-channel brands. Now, Ashley Stewart is a leading global plus-sized fashion brand with a national store footprint, a high-growth mobile-driven e-commerce platform and an industry-leading level of social media engagement.

Executive chairman and chief executive officer of Ashley Stewart, James Rhee, walks you through the journey of Ashley Stewart and its digital, CRM and algorithmic reinvention. This session will convey a story of movement created by a deliberately executed digital revolution, whose foundation was firmly set in the principles and core values of the end customer.

Topics will include:

  • Cultural transformation/revolution/integration
  • Store-centric digital strategies
  • Social loyalty driven transactional engagement
  • Algorithmic application of CRM strategies to inventory planning
  • Intersection between loyalty and mobile

 

 

James Rhee

Executive Chairman and CEO, Ashley Stewart

CTO-CMO E-COMMERCE MASH-UP: LEVERAGING AND BALANCING MARKETING, TECHNOLOGY AND ECOMMERCE

1:30-2:15 pm:

The new hyper-connected digital consumer has changed the retail landscape forever, and their dominating force has been growing at an alarming rate ever since. Companies are now playing a never-ending game of catch-up, as they leverage a myriad of technology, data-driven marketing and e-commerce solutions to reach, engage and convert shoppers. Is it any wonder that marketing and e-commerce technologies are becoming the fastest-growing budget line items?

It is now no longer a question of whether technology investments belong in marketing, e-commerce or technology budgets, since they now overlap. CMOs, heads of e-commerce and CTOs are forced to work more closely now than ever before. This session will cover how technology impacts marketing and e-commerce, and how marketing and e-commerce impacts technology, with a fresh perspective from the heads of the very departments they affect.

Topics will include:

  • How to streamline marketing and e-commerce technologies and investments.
  • How to work to avoid friction between departments that sometimes speak different languages.

 

 

Brian Rigney

CEO, Zmags

Danielle Savin

Director of Digital Consulting Services, Lyons Consulting Group

Mark Friedman

President of Ecommerce, Steve Madden

Paul S. Carroll

Vice President, Digital and E-commerce Creative, NY and Company

Rodney Woodruff

Director of Retail and Ecommerce Systems, Steve Madden

Vanity Fair: Reinventing for a Digital Age

2:30-2:50 pm:

Hear how Vanity Fair, the 100 year old iconic brand, transformed its business for the digital age, through groundbreaking stories like the debut of Catilyn Jenner—which sent shock waves through the internet, and commanded the attention of every social media site and digital outlet in the world.

In this Keynote, Chris Mitchell gives valuable insight into how to reinvent your brand’s image, connect with consumers on every platform, and create entirely new ways for marketers to partner and collaborate with a premium media brand.

 

 

Chris Mitchell

Publisher, Chief Revenue Officer , Vanity Fair

Breather NETWORKING and Meetings

3:00-5:00 pm :

Hailed as the Uber for Meeting Space – Breather has partnered with Fashion Digital to offer convenient meeting rooms and office spaces around Manhattan for all your FDNY networking and meeting sessions – you can even host a round table.

Breather access is available throughout all three days (first hour is free) and is ideal to use before the start of the reception. During this two hour period we encourage you to schedule important networking meetings, host demos, or roundtable sessions.

Breather rooms are available for meetings & networking.  Reserve your space here:

Special Sign Up Link: brt.hr/FASHIONDIGITAL

Special Promo Code: FASHIONDIGITAL

Note: If you sign up via the link, the promo code will be automatically added to your account. If you signs up via another means, you may then go into your account and apply the promo code.

 

Breather

Corra Welcome Party

5:00-8:00 pm :

After the seminar, join us at TAO Downtown, a subterranean restaurant and nightclub, located in the heart of Chelsea—just a stone’s throw away from the SVA Theatre at 369 West 16st, NY, NY. As you descend to explore TAO’s expansive multilevel space, you’ll discover amazing food, drinks, and music, all submerged in an enticing atmosphere decorated with all of the treasures of the East.

It’s a once in lifetime chance to mingle and network with e-commerce industry leaders—so don’t miss out!

Included in the welcome party:

  • Open Bar
  • Hors D’Oeuvres
  • Music
  • Tarot Card Readings

 

 

TAO GROUP DOWNTOWN LOGO

 

 

Day 2 | October 21, 2015

REGISTRATION + NETWORKING

8:00-8:55 am:

WELCOME MESSAGE

8:55-9:00 am:

The New Experience Revolution of Physical Retail

9:00-9:30 am:

Today’s consumer has less time, less money and less patience. Despite this, however, 2015 saw the capital “S” Store reclaime its position atop the retail pantheon as omnichannel efforts have begun to materialize. Retailers are now converging the physical shopping experience and creating a continuous 360-degree journey. 2016 presents an opportunity to define what the future of the store experience will be, when it doesn’t start at the front door and end with at the checkout.

Our panelists will take us on an exploration of why service-oriented retailing will continue to deliver outsized returns and how any brand can evolve to activate customers, communities and associates through their local footprint.

Topics will include:

  • How to make the e-commerce business the path to deliver the customer to the front door of your brick-and-mortar.
  • How to continue the conversation through the social media experience, long after the car leaves the parking lot.
  • The technology driving the new physical store experience, from “smart displays” giving customers more product information than they could have ever imagined, to the shopping programs that “know” them.
  • The new store associates: researchers, diplomats, and tech savvy.

 

 

Andrea Wasserman

SVP/Head of Direct-to-Consumer, Nine West Group

David Munczinski

CEO & Founder , Brickwork

Javier Fernandez

Director of Retail Strategy, Bonobos

Ken Seiff

Managing Partner, Beanstalk Ventures

Fast Fashion and Fast Commerce: Defining the New Brand Standard

9:30-9:50 am:

Few movements have had as powerful an influence on the shopping experience as Fast Fashion and Digital Commerce. In the past two decades, advancements in production, internet and mobile technologies have drastically altered not only the way fashion retailers approach their business, but also the way consumers expect to interact with brands. Increasingly, it’s not only mid-market brands like Zara and H&M that have new consumer expectation standards to meet, but also “slow fashion”, and even luxury brands and retailers.

This presentation explores consumers’ new standards for brand experiences within an e-commerce context, and offers insight into improving their unified customer experience without compromising brand identity.

 

 

Michael Harvey

Chief Operating Officer, Corra

Protecting Your Brand: How to Automate Price Policy Enforcement

9:50-10:20 am:

Manufacturers use MAP (Minimum Advertised Price) to do more than maintain retail value and keep margins ideal for resellers, which otherwise might reduce incentive for brick-and-mortar retailers to carry the product at all.  MAP’s also protect your company’s brand image by avoiding unseemly discounting, which devalues your product in the eyes of the customers. If MAP is violated, it can dramatically affect the volume of sales and your bottom line, making it a critical piece of a retailer’s (and manufacturer’s) pricing strategy.

However, for the manufacturer that produces and distributes thousands of products, policing the retailers who sell your products can be a time consuming challenge. As a result, a majority of resellers violate the MAP at least some of the time. Hear from Skullcandy on how they’ve automated policing their brand with Wiser.

Topics will include:

  • Why MAP is essential to your brand.
  • The prevalence of MAP abuse and how retailers are bypassing it.
  • The best ways manufacturers can fight back efficiently.

 

 

Brian Schulman

Head of Enterprise Sales & Strategy, Wiser

Jonathan Lelonek

EVP of Wholesale, Stuart Weitzman

Kyle Losik

Brand Enforcement, Skullcandy

A MATCH MADE IN HEAVEN: WHY RETAILERS ARE SMITTEN WITH SOCIAL MEDIA IN 2015

9:50 -10:20 am:

What is happening to the social media we once knew? Amazon is partnering with Twitter. Facebook has recently announced the launch of “TRP (Target Rating Point) Buying,” a new version of the GRPs for video ads on its platform. Even Pinterest’s familiar board format is now laden with “Buyable Pins,” allowing their users to buy goods directly.

Users can now shop from the comfort of their social media platforms, without ever leaving them. Retailers are harnessing the power of social media through their highly engaged user base, and are now able to access a powerful outlet of users’ opinions, reviews, and endorsements. Key companies like Facebook, Twitter, and Pinterest are currently laying the groundwork for e-commerce, which may give them the edge by decreasing friction and allowing for even greater conversion potential.

Topics will include:

  • Why social media is ideal for the new ‘lifestyle brands,’ by attempting to better target consumers and tell them a compelling, personalized story.
  • How could a retail-minded social media platform change the face of content strategies and information delivery for retailers?
  • Has the burden of building up engagement and brand value been lifted by way of the multi-way conversations between the brand, the user, their network, and the greater community at large?

 

 

Anne Karp

Fashion Partnerships, Facebook

Deb Berman

VP Business Development, Curalate

Rachel Goodman

Partner Manager, Fashion & Luxury, Pinterest

Shelly Banjo

Reporter, Quartz

NETWORKING BREAK

10:20-10:50 am:

How Retailers Can Use Installments as a Powerful Marketing Tool

10:50-11:20 am:

Paul Evans is an eCommerce retailer delivering high quality men’s shoes, bags, and belts to shoppers online. They have one mission: produce stylish, comfortable shoes made from the highest quality materials we could find, delivered straight to the consumer.
In an effort to make their products even more accessible to their consumers, Paul Evans evaluated alternative payment methods to allow their shoppers to better afford the items they love. The company ultimately partnered with Affirm, started by PayPal co-founder Max Levchin, which offers shoppers installment loans instantly at the point of sale.  Affirm empowers Paul Evans’ shoppers to buy now and pay over time in a way that best matches their monthly budgets.

Topics will include how:

  • Paul Evans uses installments as a marketing tool to differentiate its products among shoppers;
  • Installments help Paul Evans fill its funnel with new customers, as well as drive shoppers down the conversion funnel;
  • Installments boost sales conversions, AOVs, and customer loyalty for Paul Evans.
  • Installments boost sales conversions, AOVs, and customer loyalty for Paul Evans.

This session will demonstrate how merchants can use installments as a differentiated marketing tool to help drive higher sales, revenues, and customer happiness.

 

 

Evan Fript

CEO, Paul Evans

Sara Wyman

Head of Merchant Strategy, Affirm, Inc.

How Top LatAm Retailer Dafiti Grew ‘Full-Price’ Sales Transactions

10:50-11:20 am:

Dafiti started as the Latin American Zappos and now is a full-line e-commerce site for footwear, fashion, and lifestyle and is one of the fastest growing global e-commerce companies. Dafiti serves customers in five countries: Brazil, Argentina, Mexico, Colombia and Chile and is #14 on the Internet Retailer LatAm 500.

Dafiti invested in technology that provides adaptive product discovery in its daily newsletters. The results were activated customers, sustained revenue lift, higher click-through rates and most importantly, a large increase in ‘full price’ transactions.

Topics will include how Dafiti:

  • Increases ‘full price’ sales with personalized discovery in newsletters that adapt daily to product performance trends and changes in customer behavior.
  • Activates customers through product interests rather than discounts
  • Increases engagement and click through rates with fresh and relevant daily content in email newsletters
  • Cross-sells shoe buyers into additional categories

Learn from Dafiti’s experience to gain insights about how to engage your subscribers with dynamic and adaptive product content in regular promotional email, activate customers with product interests rather than discounts and generate profitable growth.

 

 

Eldar Sadikov

Founder & CEO, Jetlore

Romulo Zarelli Costacurta

CRM manager, Dafiti

How Emerging Brands are Winning Online

11:20-12:05 pm:

Jodi Sandman

Founder and CEO, Crescala Fashion Development

Khanh Nguyen

Creative Director/Designer, Nha Khanh

Lawrence Lenihan

Co-Founder and Co-CEO, Resonance

Ryan Babenzien

Founder, Greats

Tom Patterson

Founder and CEO, Tommy John

WELCOME TO THE AFTERPARTY: CUSTOMER RETENTION THROUGH THE POWER OF POST-PURCHASE ENGAGEMENT

11:20-12:05 pm:

Companies put forth a lot of time and effort successfully leading a customer through the conversion process. So why is post-conversion engagement still a vastly unutilized area of retail marketing? According to a recent study by Gartner Group, 80% of your future revenue will come from 20% of your current customers. On the flip side, the probability of selling to a new client is only 5-20 percent. Customer retention should no longer be the step child to customer acquisition.  

Tried-and-true post-purchase strategies like order confirmations, discount offers, thank you messages, and all manner of email campaigns are on the menu for this panels’ discussion, but so is the customer journey to identify the most effective strategies of influencing customer loyalty.

 

 

Ashley Boggs

Retail Manager, UPS

Cynthia Kleinbaum

Sr. Director of Marketing, Gilt Group

Dan Murray

Co Founder, CMO, Grabble

Nina Alexander-Hurst

VP of Customer Experience and SWAT Stylists, BaubleBar Inc.

Tim Parry

Managing Editor, Multichannel Merchant

GIFT-WRAPPED PERFECTION: WHAT HOLIDAY SHOPPERS WANT, AND HOW RETAILERS PLAN TO DELIVER

11:20-11:50 am:

For everyone else, the winter holidays are a time for good will towards your fellow human being. For retail marketers, however, it’s a time of decimating your competitors. And while most retailers are confident they will reach their retailing marketing goals, they all agree that the competition is stiffer than ever. How are retailers going to stay on top in the wake of the holiday season and meet the insatiable needs of the consumer’s search for amazing deals, convenient shopping, and, of course, free shipping?

The cloud-based marketing automation provider, Bronto, thinks they have the answer. After surveying holiday shoppers on how they plan to shop, and retailers on what they believe will lead a successful holiday season, this seminar will reveal the results from this informative study, giving you the ability to maximize engagement and boost sales throughout the holidays.

Topics will include:

  • When holiday shoppers plan to start buying: Millennials love Black Friday. Seniors, not so much!
  • Which promotions make holiday shoppers want to buy: 38% of shoppers will not buy if free shipping isn’t offered.
  • How holiday shoppers plan to use mobile devices during the season: 22% of shoppers plan to make a purchase on their smartphone.

 

 

Jim Davidson

Head of Global Content, Emarsys

Lunch Workshop: Connected Consumers Tell All: Study Reveals What Shoppers Really Want

12:05-1:35 pm:

Let’s face it – consumers, not marketers, own the shopping experience. Shoppers are armed with tools and technology that empower them to quickly find the best deals regardless of channel and with little thought to brand loyalty. As the holiday season progresses, retailers must provide a commerce landscape that meets these connected consumers’ ever-changing demands and expectations – or risk losing sales. Bronto Software conducted a study of 1000+ online shoppers to gain insight into:

  • How deeply consumers have integrated mobile devices into the shopping experience
  • Shopping Cart Abandonment vs. Shopping Cart Utilization
  • Avoiding once successful strategies that now simply annoy holiday shoppers

This session will build on the holiday data from the Gift-Wrapped Perfection: What Holiday Shoppers Want, and How Retailers Plan to Deliver session held at 11:20 in Room A.  Take a deeper dive into what consumers really want from retailers and learn how you can build a more sophisticated, customer-centric strategy to decrease abandonment, keep the shopping momentum going and recover potentially lost sales this holiday season.

 

 

Jim Davidson

Head of Global Content, Emarsys

THE SKY’S THE LIMIT: HOW GROW YOUR BUSINESS FAST THROUGH EFFECTIVE A/B AND USER TESTING

1:35-2:15 pm:

All retailers need to think of the products, not only as hard, physical ‘stuff,’ but as intangible ‘value’ for their customer base. When we take on this new mindset, we are able to then see this value as data—which can be measured, thereby giving you the advantage to grow your business. But the true innovative companies, however, those who will eventually overtake their competitors, don’t just passively sit back, store and analyze data. You need to take action by implementing well-executed A/B testing.

Join us and learn step-by-step methods for optimal testing, thereby improving your product and service and maximizing your revenue. A/B testing is the sure-fire way to stop wasting valuable resources on abstract concepts that haven’t even materialized. Kill off the HiPPOs and anyone else’s gut instinct that isn’t the paying consumer’s, and get to the bottom of a decision.

Organizing this panel is Optimizely, founded by Dan Siroker, who served the Director of Analytics during the Obama 2008 presidential campaign, raising more than $100 million dollars in additional revenue for the campaign through A/B and multivariate testing. Speakers include CEO & Founder of Boll & Branch, Scott Tannen, whose award winning campaigns helped to craft marketing strategies for megabrands like Altoids, Oreo and Planters.  Rise Interactive’s Ronny Sage, Associate Director of Digital Strategy, works with IR 500 retailers to structure CRO strategies leveraging Optimizely platform.  Alain Demour is the Head of Product for Ideel.  He has used CRO strategies for a number of years helping Ideel continue growth in their eCommerce business.  We are also fortunate to welcome speaker Jamian C. Polk, a master evaluator and tester for Optimizely, highly skilled in adjusting web and mobile experiences to meet the ever-changing consumer.

Alain Demour

Head of Product and Technology, Groupon

Jamian C. Polk

Sr. Enterprise Account Executive, Retail/Ecommerce, Optimizely, Inc.

Juyeon Lee

Senior Analytics Associate, Digital Commerce, Tory Burch

Ronny Sage

Associate Director, Digital Strategy, Rise Interactive

INTERACTIVE SESSION: TEST YOUR KNOWLEDGE OF SEM FACTS EVERY DIGITAL MARKETER NEEDS TO KNOW!

1:35-2:15 pm:

Ready to retire the “sit-and-get” style of seminars for a while and test your SEM knowledge with this fun and interactive live-polling session? And don’t think we’d let you turn your brain off for even a second! Our panelists are going to uncover the prevailing myths surrounding SEM, including dynamic search ads, google shopping and product feeds, re-marketing for search ads, measurements, and reporting.   By the end of our interactive session, every digital marketer will feel like a retail guru, and every retailer a marketing genius.

Director of Paid Search at ELITE SEM, Jesse Eisenberg will lead a panel discussion and test the audience’s knowledge on paid search through live polling with real time results displayed on the big screen!

Topics will include:

  • How do you make non-brand terms work in search?
  • What metrics should we measure other than conversion rates?
  • What goals should retailers have with regard to ad spend?
  • What strategies should brands use for remarketing lists for search ads?

Features:

  • Live-polling via text message
  • 30 minute high impact, educational, interactive session

 

 

Brette Allen

Luxury Brands Account Executive, Google

Jesse Eisenberg

Director of Paid Search, Elite SEM

Kellie Friedman

Brand Manager, DL1961 Premium Denim

Matt Debnar

VP of Ecommerce, Jordache Enterprises

Shivika Sinha

Digital Marketing Manager, INTERMIX

The convergence of Content, Fashion & Tech: Content-based Commerce is the future.

2:15-2:35 pm:

It has been talked about for years, but it’s just starting to take shape.

Two years before Net a Porter even launched, Stephanie Laing made content, curation and commerce an online reality with Purpleskirt.com (with co-founder Tracey Ullman, 1998). At that time, E-commerce was truly revolutionary – suddenly making the inaccessible accessible everywhere, 24/7. Purpleskirt.com led the way in digital by transforming the then highly commoditized selling story to radical personalization, functioning as your personal stylist, matching people with fashion. The site looked at body types and tastes and selected clothes – that you might like – for your virtual ‘closet.’

Always with her finger on the pulse of the zeitgeist, Stephanie went on to become an entertainment guru, an award-winning producer of content which has deeply resonated with audiences world-wide. She has won 2 Emmy’s (including as Executive Producer of VEEP) and been nominated for 8.  Be the first to hear how she is set to harness her passion for fashion, content and commerce in a radical new form : ‘Put Your Pretty On.’

Paula Froelich, NYT bestselling author and journalist (Editor in Chief of Yahoo Travel, former NY Post Page Six Columnist) will be interviewing Stephanie in this extraordinary Keynote which explores the future of true experiential selling and merchandising when authentically embedded within content’s most engaging – entertainment.

 

 

Stephanie Laing

Executive Producer and Director, VEEP

Breather NETWORKING and Meetings

3:00-5:30 pm :

Breather allows you to access “secret places” within cities so you can continue to work after your meeting or venue is over. No longer will you resort to gathering your fellow co-workers or clients at Starbucks or your personal hotel room for important business transactions. Breather is also a godsend for weary travelers desperately searching out a place to depressurize, open a laptop, and get down to work. Its app lets you conveniently find a room, pay and unlock the door hassle-free. Stays range from 30 minutes to an entire day.

Breather rooms are available for meetings & networking.  Reserve your space here:

Special Sign Up Link: brt.hr/FASHIONDIGITAL

Special Promo Code: FASHIONDIGITAL

Note: If you sign up via the link, the promo code will be automatically added to your account. If you signs up via another means, you may then go into your account and apply the promo code.

 

Breather

Official Fashion Digital NY Reception

5:00-8 pm :

 

Day 3 | October 22, 2015

REGISTRATION + BREAKFAST NETWORKING

8:00-8:55 am: Exhibit Hall

Join us for breakfast networking. Bagels and coffee in Beatrice Theater and Breakfast Sandwiches in the Exhibit Area.

WELCOME MESSAGE

8:55-9:00 am: Beatrice Theater

WALK THE LINE: BALANCING FASHION INNOVATION WITH ROI

9:00-9:40 am: Beatrice Theater

Every day we are introduced to new and innovative solutions that promise to change retail and digital commerce as we know it. From “smart stores”, hyper-personalized digital shopping and drone delivery, to non-traditional marketing and sales techniques, fashion brands and retailers are testing the waters of the latest and greatest in digital retail innovations. But how do you find the right balance between the “wow” factor and ROI?

In this session, we will explore the latest retail innovations and trends, dissect how they impact offline and online shopping, and discuss when and how to wow the customer without losing sight of the bigger picture.

 

 

Bernardine Wu

Founder & CEO, FitForCommerce

Craig Fleishman

Senior Vice President, Rebecca Minkoff

Healey Cypher

Founder & CEO, Oak

Josh Ehren

Director of Ecommerce, Digital Lab, VF Corporation

Ryan Bonifacino

Consultant,

From Bricks to Clicks and Clicks Within Bricks: The reinvention of the shopping center experience to win today’s customers

9:40 - 10:00 am: Beatrice Theater

The landscape of online shopping has changed, as the vast majority of the population can no longer distinguish between their online and offline worlds. E-commerce customers now seamlessly browse and compare limitless options, making the ease and functionality of the omnichannel experience crumble.

Beth Ann Kaminkow joins us to lay out a new strategy in the art and science of sales and marketing, and how brands and retailers should design for consumer experience by connecting the right message at the right time, in the right location, and to the right consumer.

 

 

Beth Ann Kaminkow

Global Chief Marketing Officer, EVP, Westfield Corp

SPARKING SOMETHING BIG: CAPTURING GLOBAL ATTENTION THROUGH AN ONLINE SOCIAL MISSION CAMPAIGN

10:00-10:30 am: Beatrice Theater

Doing good is not merely a moral argument or trend; it is a chance to develop a good business strategy, by putting all eyes on you. By developing a compelling online social mission campaign, people will talk; the press will advertise; investors will give; and your competitors will panic. The competitive advantage lies in the hyper-interconnectedness of the online community and correctly wielding its digital communication.

The movement you create will literally be carried by the community who embraces it—far exceeding the original organizer’s wildest expectations. But how do online retail marketers go about sparking a movement?

All of our panelists from social good powerhouses like Project (RED), Charity by Alex and Ani, and  others, have used social missions on online platforms to propel brands into the public consciousness—and have kept them there. In this seminar, learn to take your retail merchandise and turn it into a socially relevant tool to build brand awareness and increase sales. Influence the course of history for the better, but do so in a way that sustains the longevity as a future-bound, forward-thinking brand.

Topics will include:

  • Learning the art and science of triggering mass support and action, and how it’s all in the timing.
  • Understanding your cause, and articulating it clearly and concisely online.
  • Creating the proper image of being “right-minded” and authentically embracing it.
  • Know the right online tools and outlets to employ, and use them to their utmost.
  • Learn how to increase product sales without putting the brand first.

 

Catherine Sadler

CEO / Former Global CMO, SADLER + BRAND / Banana Republic

Huw Davies

VP - Global Communications, (RED)

Nicki Maher

SVP of Global Brand Relations, ALEX AND ANI

Sandy Hussain

CEO, Fashion Digital, Fashion Digital

A MOMENT OF TRUTH: A YEAR IN REVIEW

10:30-11:05 am: Beatrice Theater

E-commerce marketing is evolving at alarming speeds in both breadth and complexity. New technologies, platforms and service providers are flooding the retail ecosystem, allowing consumers to switch seamlessly among channels and devices so quickly, that it’s become incredibly difficult for marketers to engage with them effectively. Today’s always-on customers are expecting much more out of e-commerce, which in turn is pressuring retailers to optimize their tools and rethink their strategies and investments.

With these new trends on the horizon, time is of the essence, and you can’t afford to be at a disadvantage—especially with your competitors licking their chops. Our panelists of executives will give you a clear roadmap to success, discussing some of the top trends in retail that are impacting their businesses, and how they plan to address them over the next 12-18 months.

Topics will include:

  • Beacons and mobile wallets
  • New advancements in social advertising
  • Omni-channel fulfillment and the same-day delivery phenomenon
  • Crowdsourcing leads to more effective product lines
  • E-Tail breaks into brick-and-mortar.

 

 

Alicia Fiorletta

Content Strategist, Retail TouchPoints

Ashley Walkley

Director, Brand + Strategic Initiatives, Dogeared

Laura Davis-Taylor

EVP, Customer Experience, MaxMedia

Lokesh Ohri

Senior Manager, Deloitte

Mehdi Mehdi

AVP of Digital, NYX Cosmetics

PERSONALIZATION AND RELEVANCE IN EMAIL MARKETING LIKE TEENAGE SEX; EVERYBODY'S TALKING ABOUT IT, BUT NOBODY IS DOING IT

11:05-11:30 am: Beatrice Theater

We all know what we are supposed to be doing and we all talk a good game, but there is a strong indication that our marketing emails are more batch and blast than authentic conversations at scale. We can see from our own experiences what the data is clearly showing us, that consumer behavior has changed for good and we are no longer the masters of our own domains.

Based on Dotmailer’s annual Hitting the Mark Benchmarking Survey, this session will look at some key trends.

  • Is multichannel killing email?
  • The transatlantic divide in marketing approach
  • Personalization and relevance are not as common as you think

Skip Fidura

Client Services Director, dotMailer

READY, SET, ACQUIRE! TAKING THE GUESSWORK OUT OF CUSTOMER ACQUISITION

11:30-12:10 pm: Beatrice Theater

For e-commerce retailers, the formula is quite simple: new customers equals new business. There are countless customer-acquisition tools available to make this happen, but with a limited marketing budget how do you invest in the right channels for the best ROI on your time and money? What are the benchmarks and metrics to track success: CPA, Return on Ad Spend, Customer Lifetime value?

You need the hindsight and information from top level retail marketing professionals—those who have used these strategies to successfully grow their business and meet their KPIs.

This panel will explore various sure-fire ways to acquire customers for e-commerce by closely examining indispensable tools, like Google product listing ads, retargeting, television ads, affiliate and display advertising. By the end of this seminar, our panel of experts will help you understand the benefits and drawbacks of each approach, and how to effectively measure acquisition campaigns.

 

 

Brian Berger

CEO & Founder, Mack Weldon

Kelly Goldston

VP of Marketing, ELOQUII

Marla Toplitzky

SVP, Direct to Consumer, Dutch LLC, (Joie, Equipment and Current/Elliott)

Rob Sopkic

SVP of Sales, Adadyn

Veronika Sonsev

CEO, Insparq

WIELDING THE OMNI-CHANNEL RUNWAY: CUSTOMER-CENTRIC STRATEGIES THAT LAST BEYOND THE SEASON

11:30-12:10 pm: Silas Theater

How do you deliver the Omni-channel experience, for real? How do we as e-commerce marketers create an anytime, anywhere brand mentality while meeting and exceeding the demands of the hyper-connected shopper? This panel reveals the key through an in-depth discussion on how to beat your competition by creating and cultivating a single view of the customer across all interactions with your brand, regardless of channel and device.

Topics will include:

  • Best practices for designing and leveraging a single view of the customer
  • Evaluating the 0mni-channel strategies that will allow you to stand out from the competition with a seamless and consistent shopping experience across all customer touchpoints.

 

 

Ali Wing

Chief Marketing Officer, EVP of Digital Channels, maurices

Andreea Gleeson

Divisional Vice President - Marketing, Lord & Taylor

Jason Topel

Director, Ecommerce & Direct Marketing, Tiffany & Co.

Josh Tinch

Director of Sales & Business Development, Umbel

Meredith Fulton

Enterprise Marketing Technologist, AddShoppers

Mortimer Singer

President and CEO, Marvin Traub Associates

NETWORKING LUNCH + GLOBAL WORKSHOP: HOW TO GAIN A POSITIVE ROI IN CHINA AND ASIA PACIFIC

12:10 -1:00 pm: Beatrice Theater + Exhibit Hall

To describe China and the Pacific as “low handing fruit” is an understatement. Although its macro economy has suffered instability this year, China’s e-commerce sector has remained strong and a major driver of economic growth, as internet penetration and smartphone ownership continue to increase.

If you’re hungry to learn proven strategies on how to achieve a positive ROI in some of the fastest growing and most untapped countries on Earth, this lunch workshop is for you.

Topics will include:

  • Critical strategic tradeoffs
  • Key pitfalls to avoid
  • Optimal roadmaps across Asia Pacific
  • How to sequence your capabilities development

 

 

Timothy Lee

Vice President of Global Strategy, SingPost eCommerce

THE 5 PILLARS OF GOING GLOBAL: HARDWON STRATEGIES FROM SUCCESSFUL CAMPAIGNS

1:00-140: Beatrice Theater

So your company is ready for the next level? As exciting as it may seem, before you take the leap onto the world stage you need to consult the experts. Our panel is just what the doctor ordered. In this talk, retailers, researchers and vendors will examine the must-know elements to approach global markets. How? By laying out the 5 pillars that have been identified as the most important, in addition to exploring the crippling mistakes retailers commonly make.

Don’t jump the gun! Learn the special ingredients it takes to be a leading retailer in global markets.

Topics will include:

  • Overview of the 5 pillars of localization: Timing – local calendar / timing of communication
  • Taste – merchandising
  • Payments
  • Shipping / logistics
  • Localization- includes all aspects of consumer cultural data including social / mobile / marketplaces / customer service / etc

 

 

Carl Miller

Founder & Managing Director , Global Retail Insights Network (GRIN)

Laura Cochran

Global Director of Retail Solutions, TransPerfect

Laura Wynn

SVP, Altruik

Pru Ashby

VP Business Development, North America, London & Partners

Samina Virk

U.S. General Manager, Vestiaire Collective

A DEEP COUNTRY DIVE INTO CHINA: UNDERSTANDING THE EAST AND THEIR FASHION BRAND CONSUMER JOURNEY

1:40-2:20: Beatrice Theater

Today’s Chinese consumers are highly informed, extremely tech savvy, and more involved socially online than ever. Essentially they are the holy grail of e-commerce marketers—but there is a catch. They are also very price sensitive, but brand conscious; have a track record of distrust (i.e. the disastrous failings of eBay); and, because of their contrasting laws which have shaped their society, such as the one-child policy, to not know them is to risk failure.

This discussion will examine how the Chinese consumer views fashion and the social and mobile journey they take to purchase goods. The CEO from 5Lux, a leading Chinese fashion marketplace will provide insight while expert panelists discuss the fast moving Chinese market.

Topics will include:

  • 3 major differences that separate Chinese consumer brand journey from American.
  • Identifying a simple model for working with the best partners in China.
  • A look at innovation within the Chinese market and how it can help inform our global view of retail.

 

 

Jennifer Wang

Co-Founder & CMO, Dealmoon.com

Kelland Willis

Advisory Board Member, GRIN LABS

Sophie Sun

CEO, 5Lux

Timothy Lee

Vice President of Global Strategy, SingPost eCommerce

Cocktails and Questions with Dottie Mattison

2:20-3:00 pm: Beatrice Theater

From chief executive at Walmart, to CEO of the Hollywood Reporter and now CEO of Gracious Homes, Dottie Mattison is one woman to learn from. We’ll do drinks and Q&A with this executive and get her words of wisdom on managing retail businesses and understanding how she views retail today.

Dottie Mattison

Owner Operator/CEO, Gracious Home New York

Sandy Hussain

CEO, Fashion Digital, Fashion Digital

Breather Networking & Meetings

3:00-5:30 pm :

Hailed as the Uber for Meeting Space – Breather has partnered with Fashion Digital to offer convenient meeting rooms and office spaces around Manhattan for all your FDNY networking and meeting sessions – you can even host a round table.

Breather access is available throughout all three days (first hour is free) and is ideal to use before the start of the reception. During this two hour period we encourage you to schedule important networking meetings, host demos, or roundtable sessions.

Space is limited so please take advantage now. Reserve your space here:

Special Sign Up Link: brt.hr/FASHIONDIGITAL

Special Promo Code: FASHIONDIGITAL

Note: If you sign up via the link, the promo code will be automatically added to your account. If you signs up via another means, you may then go into your account and apply the promo code.

 

Breather

 

Select Speakers

Mark Lippmann

Co-Founder & Managing Partner, Deborah Lippmann

Mike Girardin

Director of Ecommerce, Silver Jeans Co.

Tyler Westnedge

Art Director, WebLinc

Catherine Sadler

CEO / Former Global CMO, SADLER + BRAND / Banana Republic

Dan Murray

Co Founder, CMO, Grabble

Fern Mallis

President, Fern Mallis LLC

Teddy Tinson

Creative Content Editor, Img models

Stephanie Laing

Executive Producer and Director, VEEP

Chris Mitchell

Publisher, Chief Revenue Officer , Vanity Fair

Simon Collins

Creative Advisor, Simon Collins

Tarik Malak

Founder, SWELL/ SWELL Labs/ Tn'T

Paul S. Carroll

Vice President, Digital and E-commerce Creative, NY and Company

Cristy Turner

Founder, Scout Digital

Nicki Maher

SVP of Global Brand Relations, ALEX AND ANI

Giordano Contestabile

CEO, Bloglovin

Josh Ehren

Director of Ecommerce, Digital Lab, VF Corporation

Cameron Silver

Fashion Director/Founder, H by Halston/ Decades

Josh Krepon

VP, Global Digital Commerce, Cole Haan

Beth Ann Kaminkow

Global Chief Marketing Officer, EVP, Westfield Corp

Juyeon Lee

Senior Analytics Associate, Digital Commerce, Tory Burch

Ronny Sage

Associate Director, Digital Strategy, Rise Interactive

Michael Harvey

Chief Operating Officer, Corra

Shelly Banjo

Reporter, Quartz

James Rhee

Executive Chairman and CEO, Ashley Stewart

Healey Cypher

Founder & CEO, Oak

Craig Fleishman

Senior Vice President, Rebecca Minkoff

Denis Coombes

Director, ROI Revolution

Alain Demour

Head of Product and Technology, Groupon

Jim Davidson

Head of Global Content, Emarsys

Ross Kramer

Co-Founder & CEO, Listrak

Ryan Slyper

Vice President of Ecommerce, Kenneth Cole Productions

Matthew McCarthy

Senior Brand Building Director for Deodorant North America, Unilever

Laura Wynn

SVP, Altruik

Samina Virk

U.S. General Manager, Vestiaire Collective

Cynthia Kleinbaum

Sr. Director of Marketing, Gilt Group

Jodi Sandman

Founder and CEO, Crescala Fashion Development

Pru Ashby

VP Business Development, North America, London & Partners

Huw Davies

VP - Global Communications, (RED)

Khanh Nguyen

Creative Director/Designer, Nha Khanh

Shivika Sinha

Digital Marketing Manager, INTERMIX

Rachel Goodman

Partner Manager, Fashion & Luxury, Pinterest

Skip Fidura

Client Services Director, dotMailer

Javier Fernandez

Director of Retail Strategy, Bonobos

Deborah Weinswig

Executive Director-Head Global Retail & Technology, Fung Business Intelligence Centre

Tim Parry

Managing Editor, Multichannel Merchant

Meredith Fulton

Enterprise Marketing Technologist, AddShoppers

Deb Berman

VP Business Development, Curalate

Tom Patterson

Founder and CEO, Tommy John

Gemma Sole

Co-founder and COO, Nineteenth Amendment

Brian Berger

CEO & Founder, Mack Weldon

Andrea Wasserman

SVP/Head of Direct-to-Consumer, Nine West Group

Jennifer Wang

Co-Founder & CMO, Dealmoon.com

Lawrence Lenihan

Co-Founder and Co-CEO, Resonance

Dottie Mattison

Owner Operator/CEO, Gracious Home New York

Andrew Youderian

Founder, eCommerceFuel

Anne Karp

Fashion Partnerships, Facebook

Tony King

CEO/Founder, King & Partners/Sellect

Liz Greenberg

VP of Ecommerce, The Moret Group

Mortimer Singer

President and CEO, Marvin Traub Associates

Milton Pappas

SVP, Chief Digital Officer, New York & Company

Jared Blank

Chief Marketing Officer, Dealnews

Jamian C. Polk

Sr. Enterprise Account Executive, Retail/Ecommerce, Optimizely, Inc.

Andreea Gleeson

Divisional Vice President - Marketing, Lord & Taylor

Larry Promisel

Principal, LBP Digital Consulting

Nina Alexander-Hurst

VP of Customer Experience and SWAT Stylists, BaubleBar Inc.

Lokesh Ohri

Senior Manager, Deloitte

Kimberely Thomas

Managing Director, interactiv4

Rodney Woodruff

Director of Retail and Ecommerce Systems, Steve Madden

Brette Allen

Luxury Brands Account Executive, Google

Jonathan Lelonek

EVP of Wholesale, Stuart Weitzman

Ali Wing

Chief Marketing Officer, EVP of Digital Channels, maurices

Meaghan Rose

CEO, Rocksbox

Matt Debnar

VP of Ecommerce, Jordache Enterprises

John Meyer

CEO, Fresco News

Ocean Pleasant

Founding Editor & CEO, REAL Magazine

Stacey Ferreira

Co-Founder & CEO, Forrge

Reade Seiff

Founder & CEO, Workpile

Bernardine Wu

Founder & CEO, FitForCommerce

Timothy Lee

Vice President of Global Strategy, SingPost eCommerce

Marcelo Wesseler

CEO, SingPost eCommerce

Ashley Walkley

Director, Brand + Strategic Initiatives, Dogeared

Danielle Savin

Director of Digital Consulting Services, Lyons Consulting Group

Laura Davis-Taylor

EVP, Customer Experience, MaxMedia

Rob Sopkic

SVP of Sales, Adadyn

Gabrielle Gallo

Head of Ecommerce, The Sak

Mehdi Mehdi

AVP of Digital, NYX Cosmetics

Evan Fript

CEO, Paul Evans

Ashley Boggs

Retail Manager, UPS

Ruth Hartman

Chief Merchandising Officer , LE TOTE

Amy Errett

CEO and Co-founder, Madison Reed

Brian Rigney

CEO, Zmags

Mark Friedman

President of Ecommerce, Steve Madden

Scott Tannen

Founder, Boll & Branch

Jesse Eisenberg

Director of Paid Search, Elite SEM

Ryan Bonifacino

Consultant,

Kyle Losik

Brand Enforcement, Skullcandy

Jan Soerensen

Head of Customer Success, Nosto

Gill Linton

CEO & Editor In Chief, Byronesque.com

Ryan Babenzien

Founder, Greats

Sophie Sun

CEO, 5Lux

Jason Topel

Director, Ecommerce & Direct Marketing, Tiffany & Co.

Hillary Knoll

VP of Ecommerce, Velvet by Graham & Spencer

Romulo Zarelli Costacurta

CRM manager, Dafiti

Eldar Sadikov

Founder & CEO, Jetlore

Alison Sebens

Executive Vice President, Yumi Kim

Sara Wyman

Head of Merchant Strategy, Affirm, Inc.

Wonny Lee

Head of Digital , GREATS

Victoria Markley

Strategy and Operations Director, Gorilla Group

Josh Tinch

Director of Sales & Business Development, Umbel

Alicia Fiorletta

Content Strategist, Retail TouchPoints

Kellie Friedman

Brand Manager, DL1961 Premium Denim

Marla Toplitzky

SVP, Direct to Consumer, Dutch LLC, (Joie, Equipment and Current/Elliott)

Jason LeBoeuf

Director, International eCommerce Development, National Basketball Association

Brian Schulman

Head of Enterprise Sales & Strategy, Wiser

Laura Cochran

Global Director of Retail Solutions, TransPerfect

Karen Moon

CEO, Trendalytics

Kelland Willis

Advisory Board Member, GRIN LABS

Carl Miller

Founder & Managing Director , Global Retail Insights Network (GRIN)

Veronika Sonsev

CEO, Insparq

David Munczinski

CEO & Founder , Brickwork

Kelly Goldston

VP of Marketing, ELOQUII

Daniel Murray

Co-Founder, Grabble

Ken Seiff

Managing Partner, Beanstalk Ventures

Morgan Hermand-Waiche

Founder & CEO, Adore Me

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